Cloud Collective

Building and maintaining a high performing website is a massive part of long term revenue growth. Your website needs to rank, attract AND convert clicks into customers. For Cloud Collective, we started with a comprehensive site audit that found lots of quick wins and technical updates that would move the needle.

With the goal of developing a new site architecture based on users’ needs, market research and competitor analysis, we helped Cloud Collective optimize metadata and implemented schema, fixed redirect chains and canonical tags, along with updating and removing thin and duplicate content.

Wanting to create a more powerful website, our Gurus set to work to help increase organic visibility on SERPs. Our work allowed for an increase in overall visibility in the SERPs which in turn has led to a huge increase in non-branded clicks (233% increase) and impressions (2174% increase).

Over the last year, we have worked on creating new pages with content engineered to improve SEO, creating a new structure for the site and link building to increase our authority to not only the site but our new pages. Our focus was on Microsoft Teams, Unified Communications, Remote Work Solutions, and TCO 365.

An increase in authority leads to an increase in rankings which can broaden our visibility and enable our listings to show for more relevant queries. This leads to more qualified traffic to a site as it appears for something relevant. The more our keywords grow in the ranks, the more visible we are, and the more relevant keywords we rank for in these positions, the more qualified traffic we will get.

The result? Within 12 months, we have seen the cloud solution company’s domain rating increase from 14 to 25 through our link building efforts and content optimisations, allowing us to close the gap with competitor sites.

Organic traffic is the holy grail. And yet, most brands are missing out as their pages don’t meet customers where they are searching: at the problem-awareness stage. Anticipate problems, create exceptional content that’s relevant to popular and relevant keywords, solve problems better than your competitors, and watch your organic traffic grow faster.

We suggest doing the following: map out all of the pain points your ideal customer might face and formulate in-depth content that showcases the solution. You can then look at keywords around each specific solution to optimize them for SEO and create pages that rank in the top spots on Google.

We used this strategy to target keywords surrounding Microsoft Teams, Unified Communications and remote working solutions, resulting in an increase in organic traffic by 77%, with the number of new users up 82%. This can be attributed to our consistent growth in keyword reach, achieving an increase of 376% of total keywords ranked in 12 months with priority keywords of ‘microsoft teams solutions’ and ‘chatbot experts’ boasting the top keyword position.